tvScientific
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About tvScientific
tvScientific is a CTV advertising platform designed for performance marketers, positioning itself as the first and only platform purpose-built for that audience. Its mission is to make TV advertising accessible and measurable for brands and apps of all sizes. An Idealab company, tvScientific was co-founded by senior executives with deep roots in programmatic advertising, digital media, and ad verification. The company is headquartered in El Segundo, California.
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The company emphasizes radical transparency in how it measures ad exposure to outcomes.
The company describes its measurement approach as approachable.
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