Douyin Livestream Counseling & Training Manager

Role Overview

Lead the development of livestream counseling capabilities for the brand’s Douyin channel. Translate consumer needs, product knowledge, and brand propositions into engaging and persuasive communication that supports purchase decisions. Continuously improve the consumer experience and conversion performance through content optimization, host training, and data-driven review.

Key Responsibilities

• Develop the content strategy and communication framework for Douyin livestreams, including product presentations, scenario-based recommendations, audience engagement, objection handling, product bundling, and conversion messaging.
• Translate skincare knowledge, product benefits, and technical claims into consumer-friendly livestream scripts, product demonstrations, and practical training tools for hosts.
• Use livestream performance data, consumer feedback, and competitor insights to refine messaging, content flow, and product storytelling, improving viewer retention, engagement, and conversion.
• Establish host capability standards and a tiered development framework covering onboarding, product and new-launch training, livestream simulations, on-site coaching, and one-on-one feedback.
• Identify and develop high-potential hosts through livestream reviews and hands-on coaching, strengthening product expertise, on-camera delivery, audience interaction, and selling skills.
• Create livestream content for new product launches and priority campaign moments, and provide tailored product training and messaging support to key creator partners.

Qualifications

• Bachelor’s degree or above; experience in beauty and skincare, personal care, FMCG, or consumer health is preferred.
• Proven hands-on experience in Douyin livestream counseling development and training; team or project management experience is an advantage.
• Ability to independently develop livestream scripts, product presentations, demonstration plans, and training materials.
• Excellent Chinese communication, facilitation, and live coaching skills, with the ability to translate complex product knowledge into clear, engaging, and persuasive consumer language.
• Strong understanding of core livestream metrics, with the ability to assess content effectiveness through data and livestream reviews and drive continuous improvement.
• Strong sensitivity to skincare products, consumer insights, and livestream content trends, supported by effective cross-functional collaboration and project execution skills.
• Experience in beauty brands, leading livestream agencies, brand-operated livestream teams, key creator training is highly preferred.