Airports - District Team Lead

Wireless DNA is Canada’s largest exclusive Rogers authorized dealer, operating retail and airport locations across the country. We are seeking a driven, growth-oriented District Team Lead to manage our  Airports district. This is a leadership role reporting to the District Manager.

The District Team Lead owns the performance, growth, and operational integrity of WDNA’s airport portfolio across Western Canada. Beyond running a high-performing district, this leader is accountable for expanding our airport footprint while building a strong bench of store leaders and delivering a premium customer experience in a fast-paced, high-traffic, high-turnover travel-retail environment.

Success in this role is measured across four outcomes: sales and profitability, new-location performance, people leadership and retention, and operational and compliance excellence.

Sales Performance & Profitability (P&L Ownership)

• Own the district P&L: Own the district P&L; set, forecast, and deliver against sales, margin, and profitability targets for all airport locations in Western Canada.
• Sales strategy: Build and execute district-level sales strategies that grow activations, hardware, accessories, and value-added services while protecting margin.
• Targets to action: Translate targets into clear store-level KPIs and hold Store Managers accountable for results through structured business reviews.
• Labour productivity: Optimize staffing, scheduling, and labour costs against passenger traffic patterns and peak travel periods.

People Leadership & Talent Development

• Build the team: Recruit, onboard, coach, and develop Store Managers and frontline Sales Representatives to deliver strong leadership and sales performance.
• Retention focus: Drive retention in a high-turnover travel-retail context through proactive onboarding, early-tenure support, and a positive, growth-oriented team culture.
• Pipeline & succession: Partner with the People & Culture team to design and deliver training, succession plans, and a leadership pipeline for the district.
• Structured reviews: Conduct formal performance reviews at three (3) months, six (6) months, and one (1) year, anchored on measurable outcomes including customer satisfaction, employee engagement, and reduced turnover.
• Develop & correct: Identify capability gaps, create targeted development plans, and take timely corrective action where standards are not met.

Operational Excellence & Compliance

• Operational standards: Ensure all locations adhere to WDNA and Rogers operational standards, brand guidelines, and best practices through purposeful, high-intensity store visits.
• Dealer compliance: Safeguard compliance with Rogers dealer requirements, including identity validation and authorized account-handling procedures, with zero tolerance for violations.
• Controls: Maintain inventory accuracy, loss-prevention discipline, cash and asset controls, and adherence to airport security and access protocols.
• Risk escalation: Proactively flag operational, legal, and compliance risks to the CEO and relevant corporate partners.

Customer Experience

• Experience standard: Set and uphold a premium customer-experience standard across all customer-facing roles in the district.
• Measurable improvement: Assess current service capability, build measurable strategies to improve customer satisfaction, and embed service excellence into daily routines.

Store Expansion

• Launch execution: Lead end-to-end new-store launches — buildout coordination, staffing, training, merchandising, and go-live — ensuring each location ramps to profitability on plan.
• Scalable model: Establish repeatable playbooks and standards so new locations open consistently and scale efficiently.

Qualifications & Experience

• Experience: Minimum 4-5 years of progressive retail management experience, including a minimum of 2 years in a multi-unit Manager (or equivalent) capacity.
• Commercial track record: Demonstrated ownership of a sales and P&L target across multiple locations, with a track record of delivering growth and profitability.
• Analytical ability: Strong analytical and budgeting skills with the ability to interpret financial reports and act on the numbers.
• Communication: Superior verbal and written communication and sound, decisive decision-making.
• Leadership: Excellent leadership, interpersonal, coaching, and organizational skills.
• Education: Post-secondary education in Business, Retail Management, or a related field preferred.
• Availability: Willing and able to travel frequently across the district and to work evenings, weekends, and statutory holidays as the business requires.

Core Competencies

Strategic & commercial acumen  •  Growth and expansion mindset  •  Accountability for results  •  Talent development & coaching  •  Operational discipline  •  Customer obsession  •  Integrity & compliance  •  Resilience in a high-paced environment

 

Wireless DNA Inc. is an equal opportunity employer committed to a diverse, inclusive, and accessible workplace. Accommodations are available on request throughout the recruitment process.