JOB SUMMARY B-Stock is hiring a Marketing Operations Manager to serve as the operational and intelligence layer across the entire marketing team. This is an IC role reporting directly to the VP of Strategy, with visibili…
Skills: Marketing operations, Braze, CMS administration, SEO, AEO
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$100k–$140k/yr
Full-time
Medical insurance, Dental insurance, Vision insurance, Paid time off, Telecommuting, 401(k) matching
Posted 5h ago
~40 hrs/week
Responsibilities
The Marketing Operations Manager serves as the operational layer for the marketing team, managing platforms like Braze and Payload CMS while overseeing SEO/AEO/GEO infrastructure. This role is responsible for designing cross-functional workflows, maintaining editorial calendars, and implementing AI automation to improve marketing efficiency.
Requirements
Candidates must have 4+ years of experience in marketing or content operations within a SaaS or marketplace environment. Proficiency in marketing automation platforms, CMS management, and a working knowledge of SEO/AEO/GEO fundamentals are required.
Full job description
JOB SUMMARY
B-Stock is hiring a Marketing Operations Manager to serve as the operational and intelligence layer across the entire marketing team. This is an IC role reporting directly to the VP of Strategy, with visibility into every marketing function — content, demand generation, buyer marketing, and seller marketing.
Keep the marketing machine running with rigor: editorial calendars, cross-functional workflows, Braze platform administration, SEO/AEO/GEO infrastructure, CMS governance, content performance reporting, and asset management. This includes identifying and implementing AI automation within the platforms you own — Braze and AirOps — to reduce manual lift over time.
ESSENTIAL JOB DUTIES AND RESPONSIBILITIES
Braze Platform Administration & Health
Serve as primary platform owner for Braze — system health, configuration, and resolving platform issues (integration failures, data pipeline breaks, sync errors) as needed
Monitor and continuously optimize platform performance: deliverability, bounce/unsubscribe trends, event tracking accuracy, data sync
Own user management, permission structures, and workspace governance; ensure the platform is configured to support the campaigns the buyer team is building without technical blockers
Maintain and improve data hygiene: segmentation infrastructure, contact properties, event schemas, suppression mechanics
SEO / AEO / GEO Performance Infrastructure
Own configuration and administration of AirOps to apply SEO/AEO/GEO standards across published content
Own the operational infrastructure — keyword frameworks, content briefs, optimization checklists, publishing governance — that ensures content meets SEO, AEO, and GEO standards before going live
Ensure all published content meets SEO, AEO (Answer Engine Optimization), and GEO (Generative Engine Optimization) standards before going live, including structured data, topical hierarchy, and authoritativeness signals
Track organic traffic and content compliance metrics; surface gaps and recommendations, and refine the underlying playbooks
Content itself is created by the content team; this role owns optimization, tagging, and discovery structure
Website Performance & CMS Ownership
Own Payload CMS backend administration — configuration, data integrity, page governance, freshness reviews, and the content asset library (tagging, organizing, archiving) — across bstock.com; day-to-day publishing sits with the content team
Monitor Core Web Vitals, crawl errors, broken links, and mobile usability; maintain a freshness standard (evergreen pages quarterly, high-traffic monthly) and deliver a regular health summary to marketing leadership
Own the publication SLA — time from content approved to content live — and hold the process accountable when pages sit in queue
Build and maintain the methodology for tracking B-Stock's share of voice in AI-generated search responses
Marketing Operations & Cross-Functional Workflow
Design, document, and enforce workflows across the marketing team — intake, approval, publishing, and reporting processes that scale without constant intervention
Run the master editorial calendar and ensure all functions are coordinated on timing, dependencies, and priorities
Serve as the connective tissue between marketing sub-functions and with sales, product, and customer success on shared programs
Flag redundancies and recommend consolidation across the marketing tech stack
MINIMUM QUALIFICATIONS, JOB SKILLS, ABILITIES
4+ years of experience in marketing operations, content operations, or a closely related function at a SaaS or marketplace company
Hands-on platform administration of a marketing automation or customer engagement platform — configuration, data integrity, integrations (Braze strongly preferred; Iterable, Klaviyo, or similar)
Working knowledge of SEO fundamentals, with familiarity in how AEO (Answer Engine Optimization) and GEO (Generative Engine Optimization) are reshaping content discovery
Practical experience applying AI tools within marketing workflows
High ownership orientation — designs processes that scale without babysitting, spots gaps before they become problems, and translates operational complexity into plain-language recommendations for senior leadership
PREFERRED QUALIFICATIONS
Direct experience with Braze and/or Payload CMS specifically
Experience with AirOps, Surfer SEO, Jasper, Writer, or similar AI-powered content platforms
Background in B2B marketplace, SaaS, or e-commerce environments
Experience evaluating and replacing agency relationships with in-house or AI-powered alternatives
The pay rate for this role will range between $100,000 to $140,000, per annum. We consider many factors when determining salary offers, such as the applicant’s work experience, education and training, skills, market data, and internal equity.
EMPLOYEE BENEFITS
Competitive compensation packages, including bonus and options
Medical, Dental, and Vision benefits
Paid Time Off, telecommuting, and matching 401(K)
Support for continuing education
Team offsites, social events, and extracurricular activities are a staple
Snacks, drinks, and the occasional box of donuts
THE COMPANY
B-Stock is the world's largest B2B re-commerce platform, connecting sellers and buyers of returned, trade-in, and overstock inventory. Our customers range from today’s top brands and retailers that want best-in-class inventory resale management to tens of thousands of entrepreneurs looking to purchase valuable merchandise for their resale businesses.
While the amount of returned and overstock inventory continues to grow, there is also growing pressure on retailers and consumers to adopt a more circular economy and keep products in use as long as possible. Accordingly, the need for re-commerce solutions - to find products a second life - has never been greater! At B-Stock we’re proud to play a large part in powering resale, reuse, and the circular economy through our platform: annually we sell over 130 million items across all categories and conditions, equating to 400 million pounds of inventory.
We believe there is tremendous value in and demand for this inventory - no matter the category, condition, or location. With hundreds of thousands transactions completed annually, B-Stock gives buyers a simple and direct way to buy valuable products directly from retailers and offers sellers a technology-driven replacement for traditional resale methods, while boosting operational efficiency, recovery rates, and cycle time.
Led by eBay veterans and backed by top investors including Spectrum Equity, True Ventures, and Susquehanna Growth Equity, B-Stock shows no signs of slowing down. Our core values have shaped the company we are today and will continue to drive our success for many years to come.
Make Each Dollar Count Whether it’s the recovery amount or a buyer’s budget, money matters to all of our clients. And because each dollar matters to them, it matters to us.
Take Our Work Seriously, Not Ourselves Everything at B-Stock continues to grow - everything but our egos, that is. We’re not afraid to let loose and laugh (often at ourselves).
Do The Hard Things Today That Will Pay Off Tomorrow We’re willing to sacrifice and endure, fail and adapt to reach our long-term goals.
Use Trust As The Best Measure Of Success The trust we earn along the way is more valuable than money. Without trust from both our buyers and sellers, our business won’t succeed.
Find Strength In Numbers Use our passion for data to provide value to our customers, improve ourselves, and develop new ways to delight our buyers and sellers.
No applicant will face discrimination/harassment based on race, color, ancestry, national origin, religion, age, gender, marital domestic partner status, sexual orientation, gender identity, disability status, or veteran status. Above and beyond discrimination/harassment based on “protected categories,” B-Stock also strives to prevent other, subtler forms of inappropriate behavior (e.g., stereotyping) from ever gaining a foothold in our office. Whether blatant or hidden, barriers to success have no place at B-Stock.
Work Authorization required.
Related keywords
Marketing OperationsBrazePayload CMSAirOpsSEOAEOGEOSaaSMarketplaceE-commerceData IntegrityWorkflow AutomationContent ManagementCore Web VitalsSurfer SEOJasper
The leading B2B recommerce platform for returned, trade-in, and excess inventory.
Industry
Software Development
Company size
201-500 employees
Founded
2008
Headquarters
San Mateo, California
LinkedIn followers
13,745
Total funding
$73M
B-Stock is the world's largest B2B recommerce platform and system of record for all resale. We connect sellers and buyers of returned, trade-in, and excess inventory through a suite of online resale channels. B-Stock gives buyers a simple and direct way to buy valuable products directly from retailers and offers sellers a technology-driven replacement for traditional resale methods, that improves operational efficiency and cycle time while ensuring confidence and consistency with pricing.
Offices: 2121 S El Camino Real, San Mateo, California 94403, US · 38 Chauncy St, Boston, Massachusetts 02111, US · 10619 South Jordan Gateway, South Jordan, UT 84095, US · 3751 Maguire Blvd, Orlando, Florida 32803, US
LiquidationAuctionsMarketplacesExcess InventoryReverse Supply Chain LogisticsAsset ManagementSurplus AssetsSupply Chain Managemente-commerceCustomer Service
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