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Full-time
Posted 7h ago
~40 hrs/week
Responsibilities
You will own lifecycle marketing across the user journey by managing behavior-triggered segments and running multi-channel campaigns. Additionally, you will analyze campaign performance using SQL and Metabase to identify drop-off points and scale growth experiments.
Requirements
The role requires strong SQL skills and hands-on experience with CleverTap or similar product analytics tools. You must also possess excellent copywriting instincts and a growth mindset with the ability to iterate based on data.
Full job description
What You'll Do
Own lifecycle marketing across the entire user journey, including onboarding, activation, engagement, reactivation, and winback by building and managing behaviour-triggered user segments in CleverTap.
Plan and run campaigns across email, push, in-app, and WhatsApp.
Build funnels and reports, using SQL and Metabase, to track campaign performance, analyze cohort behaviour, and identify drop-off points.
Turn data into hypotheses, test them, and scale what works.
Write crisp, high-converting copy for campaigns, banners, and lifecycle messages, using both intuitive judgment and AI tools, including using AI to quickly generate banner creatives without waiting on a full design cycle.
Partner with product and design on growth experiments.
Track and report on core growth metrics, including CAC, activation rate, retention curves, and LTV.
What You'll Bring
Strong SQL skills, comfortable writing your own queries and building funnels and reports to read data independently.
Hands-on CleverTap experience (campaigns, segmentation, personalization, automation) or similar tools, along with a solid grasp of product analytics tools and how to read a funnel.
Some lifecycle and email marketing experience, including building, segmenting, testing, and optimizing campaigns or a keenness to rapidly learn.
Sharp, critical thinking, with the ability to question your own results before you ship them, paired with a genuine growth mindset and a bias to test, measure, and iterate.
Excellent copywriting instincts - you can write a subject line that gets opened.
Comfort working in a regulated fintech environment (a bonus if you have prior fintech or payments experience).
Nice to Have
Graphic design skills (Figma, Canva, or similar), along with experience prompting AI image tools to produce on-brand banner creatives fast.
MyBeacon mobile app puts your trusted Action Network at your fingertips.
Industry
Technology, Information and Internet
Company size
2-10 employees
Founded
2021
Headquarters
Seattle, WA
LinkedIn followers
163
We believe in a world where the most important currency is the support from those we already know, love and trust. We are on a mission to revive the sense of community we have strayed from and allow technology to make us human again. When you light up your beacon, you are connecting with your personal action network. MyBeacon mobile app takes the anxiety out of asking for help with a simple prompt: “What are you dealing with?” so that you can share what you need to your selected friends, family and extended support network. Each person can offer to help with the click of a button and the app is integrated with everyday technologies so that all coordination is handled for you! MyBeacon makes it easy for the helpers in our lives to show up when times are hard or when you just need to borrow a cup of sugar -- no more confusing IM / email threads, group text messages or hoping someone answers the phone when you just need a quick favor. Be of service, let others be of service to you.
How many Marketing jobs are open in Toronto, Canada right now?
There are currently 1,930 open marketing positions in Toronto, Canada listed on Clera. New openings are added daily as companies post roles.
Which companies are hiring for Marketing roles in Toronto, Canada?
Companies currently hiring include Publicis Groupe Holdings B.V., Adelphi Group, Klick, Amazon, Acosta, among others. Browse the listings above to see every active employer.
Are there remote or hybrid Marketing jobs in Toronto, Canada?
Yes — 1246 of the 1930 open marketing positions offer remote or hybrid work (253 remote, 993 hybrid).
How do I apply for Marketing jobs in Toronto, Canada?
Each listing links directly to the employer's application page. Apply early — fresh listings get the most recruiter attention in the first two weeks.