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$106k–$133k/yr
Full-time
Comprehensive benefits package
Posted 4h ago
~40 hrs/week
Responsibilities
The General Manager owns the overall performance, culture, and operational excellence of the Vancouver flagship store. They are responsible for leading the senior staff team, driving financial results, and ensuring an exceptional member experience.
Requirements
Candidates must have 5+ years of senior retail leadership experience in a complex, customer-facing environment. Strong business acumen, proven leadership capabilities, and a passion for the outdoor lifestyle are essential.
Full job description
Why Join MEC
At MEC, our purpose is to equip people for a lifetime of great outdoor experiences and adventure. Our home is on the trail—and everything we do is grounded in a deep belief in the power of the outdoors to build confidence, connection, and community.
What sets MEC apart is our deep expertise, thoughtful product curation, and strong community connection, all focused on serving our members. Our teams bring lived outdoor experience and product knowledge to every interaction, helping members find the right gear and guidance for where they’re going next. We curate products with intention—prioritizing quality, performance, and sustainability—so members can trust what they buy and how it’s made. And we show up in our communities through local partnerships, events, and shared outdoor experiences that extend far beyond our store walls.
We’re a people-first organization, grounded in our values of respect, integrity, inclusivity, collaboration, and accountability. Our leaders play a hands-on role in bringing these values and differentiators to life—building strong teams, leading with care and clarity, and ensuring every decision supports meaningful experiences for our members, our staff, and the places we love to explore.
The Opportunity
Our Vancouver store is MEC's flagship — the heart of our brand and one of the most iconic outdoor retail destinations in the country. This is where MEC's purpose comes to life at its fullest scale, in a city defined by mountains, ocean, and an outdoor-obsessed community.
As General Manager, you own the performance, culture, and operational excellence of one of MEC's largest and most dynamic stores. You lead through others — setting the bar, building leadership capability, and holding your Senior Staff Team accountable for consistent execution. You're accountable for exceptional member experiences, strong financial results, and a safe, inclusive workplace that lives MEC's purpose and values. Department Managers and the AGM own day-to-day execution — you own the outcomes, at a scale and visibility that shapes how members across the country experience MEC.
What You’ll Be Responsible For:
Store Performance & Business Results
Own overall store performance, including sales, margin, profitability, labour, and inventory outcomes
Analyze P&L results and operational KPIs to identify trends, risks, and opportunities
Set clear performance expectations and hold leaders accountable for key metrics such as Sales vs. Budget, Conversion, ATV, UPT, Margin, and Labour Efficiency
Make informed decisions that balance member experience, employee engagement, and financial sustainability
People Leadership, Engagement & Culture
Build and sustain an inclusive, respectful, and high-performing store culture aligned to MEC values
Lead, coach, and develop the Senior Staff Team, building leadership capability and succession readiness
Ensure fair, consistent execution of performance management, attendance management, and people practices
Partner with the People Business Manager and Regional Manager to ensure compliance with employment standards and policies
Member Experience Leadership
Own the end-to-end member experience for the store
Champion MEC’s service standards, ensuring they are consistently trained, communicated, and delivered across all departments
Maintain a visible presence on the floor, reinforcing member-first behaviours and service expectations
Use observations and performance insights to identify gaps and drive targeted coaching through leaders
Operational Excellence & Risk Management
Ensure consistent execution of operational, inventory, merchandising, visual, Tech Shop, and back-of-house standards
Hold the AGM and Department Managers accountable for operational performance, safety, and compliance
Oversee loss prevention, health & safety, and facilities outcomes, ensuring risks are identified and addressed
Partner with Support Office teams to ensure systems, product flow, and store operations are effectively supported
Talent, Workforce & Capability
Own recruitment, onboarding, and development outcomes for the Senior Staff Team
Set expectations and hold leaders accountable for frontline hiring, onboarding, and training quality
Ensure workforce planning, scheduling, and coverage practices are fair, compliant, and aligned to business needs
Invest in learning and development to build capability, engagement, and long-term performance
Community & Brand Leadership
Own the store’s community engagement strategy and outcomes
Ensure local outreach, partnerships, and member-facing events strengthen community connection and brand trust
Represent MEC’s values, brand, and purpose within the local community
What You Bring
5+ years of senior retail leadership experience (e.g., General Manager or equivalent) in a complex, customer-facing environment
Proven ability to lead leaders, build strong leadership teams, and drive engagement and performance
Strong business and financial acumen, with experience interpreting P&L results and operational KPIs
Demonstrated accountability for operational excellence, compliance, health & safety, and loss prevention
Strong coaching, communication, and stakeholder-management skills
Comfort operating in fast-paced, multi-department environments with competing priorities
Passion for the outdoor lifestyle and alignment with MEC’s purpose and values
Flexibility to work a retail leadership schedule, including evenings, weekends, and holidays
Work Environment
This is an active, hands-on leadership role requiring regular presence on the sales floor and in operational areas. The role includes standing, walking, lifting (up to 50 lbs), and navigating varied store environments while leading teams and overseeing daily operations.
Our Commitment to Inclusion
MEC is an equal opportunity employer committed to building an inclusive, respectful, and barrier-free workplace. We value diversity and believe our teams are stronger when everyone feels safe, supported, and able to be themselves at work.
Compensation
We offer a competitive salary of $106,000–$132,600, reflecting your experience and expertise, along with a comprehensive benefits package designed to support your life both on and off the trail.
We inspire and enable all Canadians to lead active outdoor lives. Proud to be named Canada’s Most Trusted Brand.
Industry
Retail
Company size
1,001-5,000 employees
Founded
1971
Headquarters
Vancouver, BC
LinkedIn followers
42,188
MEC is Canada’s go-to place for outdoor gear, know-how and inspiration. Combining high-quality apparel and equipment with expert advice and firsthand experience, MEC supports a wide range of activities including camping, snowsports, watersports, cycling, climbing, hiking, running and travel. Established in 1971, MEC has been a strong backer of community initiatives and has invested $44 million (and counting) into non-profit organizations that support outdoor recreation and conservation. For more information, visit www.mec.ca and follow @mec, or visit one of our stores nationwide.
We outfit our members for every outdoor adventure: from climbing, hiking and camping to snow sports, water sports, cycling and yoga. But we offer more than products: we peddle passion. Regardless of a member’s level of activity or experience, we love to share our expertise and enthusiasm to connect people with quality products that inspire active outdoor lifestyles.
If you want to know what it’s like working here, we also encourage each other to get moving. To get out the front door. Take the plunge. Try something new like riding in a Fondo, bouldering or paddle boarding. MEC is a place where ideas spark and a craving to play outside gets stoked.
Offices: 1077 Great Northern Way, Vancouver, BC V5T 1E1, CA · 61 Bryne Dr, Barrie, Ontario L4N 8V8, CA · 1030 Brant St, Burlington, Ontario L7R 0B2, CA · 830 10 Ave SW, Calgary, Alberta T2R 0A9, CA · 19587 Seton Crescent SE, Unit 710, Calgary, Alberta T3M 2T5, CA
BackcountryOutdoor activitiesand Outdoor lifestylesSportsLifestyleE-CommerceFashionRetailSporting Goods StoresRetail and wholesale
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